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Your competitive edge through outsourcing
To Build distinctive Chinese powerhouse brands, innovative private brands that meet changing consumer requirements are a distinctive component of success in the world of tomorrow.
We bring together private label manufacturers worldwide and Chinese customers to enable invaluable collaborations and long-term business partnerships. To pave the way for efficient collaboration and increase business agility, we are building and maximizing the win-win strategy for customers and manufacturers.
Private brands have become a principal resource for Chinese players that want to offer the distinctive, differentiated experience that consumers are looking for. Retailers that are getting private brands right are achieving higher overall customer satisfaction and higher growth in market share.
Which categories should we be playing in, to serve which consumers? How is the Private Label offer differentiating in the market?
What are growing or unserved consumer needs (within those assortment and the market)? Are shoppers aware of these?
What brands and claims resonate most with the target consumers (retailer anchor vs spike brands)? How to monitor the product portfolio performance?